This great message from one of our clients couldn’t have come at a more appropriate time with tomorrow’s release of our Compensation, Talent & Finding the Right Mix white paper…
“It is scary out there – the economic situation in many countries is bad. Unemployment rates are high and economic growth globally is almost zero. But it is interesting – while many companies are struggling in this tough economy there are still many companies that are doing extremely well:
- Under Armour – Sales are up 40% over last 2 years and stock price is up 225% over same period
- Apple – Sales are up 200% over last 2 years and stock price is up 142% over same period
- Google – Sales are up 38% over last 2 years and stock price is up 33% over same period
- Samsung – Gone from a small player in the smartphone market a few years ago to become the number 2 provider beating out Nokia, Blackberry & Motorola.
These are just a few examples of companies beating out strong competition and growing in a tough economic environment. How are they doing it? They are making the investment in hiring great people, investing in new product development and building their brands via excellent marketing. This can be a challenge in good economic times – but is a must in tough economic times if you want to grow.”